Co-founder and CEO at Electrify Asia
A perpetual problem-solver and idea-generator, Martin has led corporate planning and business development for more than a decade and transformed idealistic startups into newsworthy and profitable businesses. His interest in energy and water led him to co-found Arteton Sdn Bhd, a company providing water treatment systems for disaster relief in the region. With his latest venture, Electrify, he and his co-founder, Julius Tan, are lighting up the electricity retail industry by creating a retail marketplace and simplifying the entire electricity purchasing process. They have also developed Synergy, a blockchain-based, peer-to-peer energy trading platform capable of empowering individuals to transact energy across a city-wide power grid. Synergy is currently being trialed in Singapore.