Director of R&D at AXA GIE
Laurent Benichou is Director of R&D at GIE AXA. Laurent started his consulting career at WMI, Greenwich Consulting and his own company Think Lab, mainly in Marketing and digital transformation for telecom and insurance players. In 2014, Laurent started working at AXA, briefly becoming director of digital partnerships, before taking the lead of the Innovation and Prospective team in the Group’s Marketing Department. From 2014 to 2016, Laurent led the Start-in program, a global crowd-sourcing program for AXA employees’ ideas. Since September 2016, Laurent has been working in the new Group Innovation team and is responsible for bitcoin / crypto / Blockchain and fizzy.axa, the new automatic late-arrival insurance product he created.
Laurent graduated from HEC Grande Ecole in 2002.